Wednesday, June 24, 2009
Amadeus LST: Limosene + Shuttle + Taxi
Vehicle Vinyl Branding!
Mapping optimal placement:
Jose layin' it down:
Stretch H2 Hummer Back 1:
Stretch H2 Hummer Back 2:
Amy & Sarah @ YPG mixer this afternoon:
Amadeus LST asked REPUBLIC Design Company to create & implement the newly revamped logo/identity for their Stretch H2 Limousine Hummer (please refer to blog post: Amadeus LST: Limosene + Shuttle + Taxi "Logo/Identity Re-design" dated Thursday, June 4, 2009).
We will soon be administering this same design and layout to their entire fleet of vehicles.
More to come.
Labels: Vehicle Vinyl Branding
# posted by REPUBLIC : 4:00 PM
Tuesday, June 23, 2009
More mess; less B.S. (or: Nine simple suggestions for using social media)
There are a lot of social media experts out there, and I’m not one of them. I don’t think your business needs a Facebook Page (actually, I say that they’re largely bunk); meanwhile, I feel that a lot of “blogger outreach” is an outright waste of time. In fact, I argue that you should probably ignore a lot of tools and features out there.
I often lament the hubbub around social media. It’s not that I question its necessity or importance; rather, I dislike how it’s upheld as the answer to all our problems. Nevertheless, our firm has experimented with social media a fair amount and as a result, we’ve gained some insights on the topic. As a result, I’m often asked to speak about social media. The following post is a summary of my talk at SEGD ’09 in San Diego last week.
If you haven’t already, you’re likely going to use social media in one form or another to promote your business. The following are a few easy things to keep in mind as you do so:
TO READ THE FULL ARTICLE, PLEASE VISIT: ERIC KARJALUOTO'S FULL STORY ---> HERE <---
# posted by REPUBLIC : 1:05 PM
Monday, June 22, 2009
"Exemplary, Executive Package Deal!"
This weeks special offer:
Business Cards + Tri-Fold Brochures + Car Magnets
All for:
$239.98
(*restrictions apply, see below)
REPUBLIC design company is proud to present this weeks 3-piece custom tailored package deal titled: "Exemplary, Executive Package Deal!"
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
BUSINESS CARDS
GET: 500; 2" x 3.5" Business Cards!
Printed on premium quality, 16 point card stock, your customers will be impressed with the vibrant, accurate colors and the lasting impressions these business cards will leave! These business cards are printed IN FULL DIGITAL COLOR on your choice of UV coated or MATT/DULL FINISH.
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
TRI-FOLD BROCHURES
GET: 500; 8.5" x 11" Tri-fold brochures!
Printed on premium quality, 100Lb gloss book, your clients can take with them a fantastic piece that speaks about you and your business. Printed with the same vibrant, accurate colors as your business cards, these tri-fold brochures are sure to seperate you from your competition by elevating your level of professionalism.
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
CAR MAGNETS
GET: 2; 18" X 24" Car Magnets!
Glossy 30 mil heavy duty magnets with a variety of uses. Best suited for car door signage. Can also serve as temporary signage for quickly changing work environments. Printed with the same UV ink technology as our outdoor banners and coroplast yard signs for long lasting outdoor use. Not intended for small text size or borders.
Business Cards + Tri-Fold Brochures + Car Magnets
All for:
$239.98
(*restrictions apply, see below)
(* The "Exemplary, Executive Package Deal" which consists of 500 business cards, 500 tri-folds, & 2 Door magnets is ONLY valid from 06/22/09 to 06/26/09. This offer excludes shipping and handling. This offer is valid if artwork is provided by client and files are deemed "ready for print" by REPUBLIC design company. This offer does not include REPUBLIC design company time for Design & Layout of said products. Additional restrictions may apply up to the discretion of the principals of REPUBLIC design company).
Labels: SPECIAL OFFERS
# posted by REPUBLIC : 12:41 PM
Friday, June 19, 2009
Fred David of "The Fresh Report"/"Belle-1"
Industrial Designer, DJ, Motion-Graphic Designer, Sound Engineer, Aggregator, Fred David of "The Fresh Report" & "Belle-1" came to REPUBLIC Design Company to pay us a visit and discuss a wide array of topics of mutual interest.
It was refreshing to gain insight from someone of a slightly different design discipline who, like us, wears many hats in order to satisfy his clients. Needless to say, that aligning ourselves with an amazing repertoire like that of Fred David & company is what REPUBLIC is always looking to accomplish.
Please visit "The Fresh Report" (link below) for latest digs for music, beats, dope videos, pictures, sports, and all things FRESH:
"The Fresh Report", click:
here <---
Additionally, for everything in the realm of Formula DRIFT Racing communications such as: Radios, Helmets, Jumbotrons, Video Editing, and Sound Systems, be sure to contact "Belle-1" @ the link provided below.
"Belle-1" Racing Communications, click:
here <---
# posted by REPUBLIC : 5:00 PM
Thursday, June 18, 2009
APWA: American Public Works Association
6" x 9" APWA Save the Date, Postcard Flyers (front):
(back):
REPUBLIC Design Company is proud to be providing the art direction for the American Public Works Association (APWA), 4th annual golf tournament classic.
Above is the "Save the Date" postcard we created for distribution.
Much more to come!
# posted by REPUBLIC : 5:00 PM
Wednesday, June 17, 2009
Speaker Vox
Original Identity/Logo Design (part 1):
Original Identity/Logo Design (part 2):
The principles of SPEAKERVOX solicited REPUBLIC Design Company in the original creation of their new company identity. Provided are the 1st round of sketches for our clients to choose direction.
Depending on the overall scope of each and every project, however many original concept sketches the client requests, and the overall feel/art-direction necessary (amongst a slate of other potential factors); so does the number of sketches/art-direction REPUBLIC initially takes.
Labels: Identity
# posted by REPUBLIC : 10:00 AM
Monday, June 15, 2009
Five Rules for Effective Branding
The following article list the five "golden" rules for effective Branding:
(full story: here)
Five Rules for Effective Branding
There is more to creating and promoting a brand than making a pretty logo and tagline. In fact, a logo and tagline are just representations of your brand. Following are several rules to follow to help you create, promote and maintain your brand.
5 Rules for Effective Branding
Be specific: Know what your brand stands for, and know what your brand promises. Your brand promises should be precise and attainable, and you should be able to communicate them clearly. For example, don’t just say your brand stands for quality. That’s a broad statement that any company can make. How does your brand specifically live and breathe quality? Those specifics are what will make your brand stand out from your competition.
Be authoritative: Once you know what your brand stands for and promises, don’t be afraid to flaunt it. You need to make everyone else believe you’re the leader and authority in your area of expertise and specialization. Don’t meekly communicate your message. Say it with powerful words and conviction. In short, you have to make everyone else believe it, too.
Be consistent: Get your brand message out there and don’t waiver on it. I’ve read statistics in the past that state as soon as you’re tired of your message, your customers are just starting to recognize it. A consistent message and customer experience are critical elements to building your brand.
Be honest: In today’s world, people welcome honesty and your business will be rewarded for it. Don’t offer promotions or guarantees you can’t deliver. Instead, admit your fallibility and deliver on your promises. Integrity goes a long way.
Be relentless: Get your brand message out there. Then get it out again and again and again. People are inundated with a myriad of messages each day. It’s not only critical that you try to stand out from the competition but it’s equally important that you are not forgotten. Don’t drop the ball on communicating your brand promise and building your brand image. Your efforts will be rewarded in time.
These rules apply to company, product and personal branding. They are simple, basic rules that are critical to your brand’s overall success. What rule or rules would you add to this list?
Labels: Five Rules for Effective Branding
# posted by REPUBLIC : 12:00 PM
Friday, June 12, 2009
Dominicks Italian Restaurant
New Logo/Identity Re-design options:
Current Logo/Identity RE-Design:
The owners of Dominicks Italian Restaurant solicited REPUBLIC Design Company in the formulation of some preliminary Logo/Identity RE-design Options.
"Same family since 1949"
Dominicks is a staple in Ventura County with a sophisticated, delectable cuisine!
Tell us which Logo/Identity you like best?!
Labels: Logo/Identity RE-design
# posted by REPUBLIC : 1:29 PM
Wednesday, June 10, 2009
Camacho & Associates, Corporation
New Logo/Identity:
Old Logo/Identity
Camacho & Associates commissioned REPUBLIC to design a new Logo/Identity for the Title Company.
Key objectives of the newly revamped logo was to make it "friendlier" in appearance and it have more branding power via innovative design.
If you look closely, the globe inside of the "a" in "associates", is the same style & design as the globe above the "i" inside the "Viajes Maryvel" logo/identity (see Monday, June 8th entry). This was strategically created as the two companies are interrelated, and as a part of our strategy to utilize both companies logo/identity equities collectively. Consistency is a key element to effective branding & Logo recognition. As such, the shared association of the "globe" only serves to garner crossover appeal (& profits).
Labels: Logo/Identity RE-design
# posted by REPUBLIC : 12:00 PM
Tuesday, June 09, 2009
Santa Clara Elementary School
New SCES "Homework" Folder Outside:
New SCES "Homework" Folder Inside:
New SCES "General-Use" Folder Outside:
New SCES "General-Use" Folder Inside:
Old SCES "Homework" Folder Outside:
REPUBLIC is proud to be working with Santa Clara Elementary School (SCES) in the complete remodel of the school's identity.
1st in a series of design and print projects are these Presentation Folders. Central to the overriding theme of these folders, (and all future SCES design projects), are the SCES letters, as well as what the school refers to as: "Little Joey" (character with little wings & halo).
The school caters to 1st-6th graders and is one of the oldest/most prestigious catholic elementary schools in the County. Although there is a great wealth of history behind SCES, the principals wanted to make sure that the design of these pieces have appeal to their core demographic: the students!
"Where faith & knowledge come together..."
Labels: Illustration + Presentation Folders
# posted by REPUBLIC : 3:00 PM
Monday, June 08, 2009
Viajes Maryvel
"Sharpened up"
Old Viajes Maryvel Logo:
Working with the principals of Viajes Maryvel, REPUBLIC was called upon to Re-design and update the "Viajes Maryvel" logo/identity.
Our clients explained it was important to maintain the same style fonts as the previous design, but improve upon the "globe" and create "movement" with the airplane and it's flight-path.
Feel free to click on the images above and see the difference between the two logo's. Note on new design, the globe has a 3 dimension,"spherical" look/feel.
Labels: Logo/Identity RE-design
# posted by REPUBLIC : 5:00 PM
Friday, June 05, 2009
JC Residential Design
24" x 36" Outdoor Project (Coroplast) Sign:
JC Residential Design Business Card (Front):
JC Residential Design Business Card (Back):
Working with Jesus Chavez of JC RESIDENTIAL DESIGN, REPUBLIC initiated and created a comprehensive identity system for his firm. The project involved creating an original identity that would encapsulate all of the elements of his PLANNING | PROJECT MANAGEMENT | CAD design firm, along with his initials. Next, we created business cards and 24" x 36" Outdoor Project (Coroplast) Signs for him to distribute, as well as place at his various project location sites.
Labels: Logo/Identity + Business Card + Coroplast/Outdoor Sign
# posted by REPUBLIC : 10:00 AM
Thursday, June 04, 2009
Amadeus LST: Limosene + Shuttle + Taxi
Amadeus LST Business Card (front):
Amadeus LST Business Card (back):
Amadeus Postcard/Flyer (front):
Amadeus Postcard/Flyer (back):
Working with the directors of AMADEUS LST, we desinged and art directed this set of marketing collateral illustrations and helped "stream-line" their message from just a taxi cab service to: "L.S.T." - LIMOUSINE | SHUTTLE | TAXI.
As AMADEUS moves from just a taxi cab service and expands beyond servicing just the city of Oxnard, REPUBLIC was called upon to help re-shape the message to include their county wide reach and their newly added LIMOUSINE & SHUTTLE services.
To play off of, and expand upon their brand name recognition, each element of the AMADEUS title and identity was re-constructed along with the inclusion of their core competencies and added services.
With just a couple additions and revisions left to do, these pieces will soon be ready for production.
Labels: Logo/Identity RE-design + Business Card + Postcard/Flyer
# posted by REPUBLIC : 8:00 PM
Wednesday, June 03, 2009
Hollywood NOTE Foundation
Quality "Recycled" Paper Products, Superb Thermography:
Hollywood Note Foundation "Pledge Card" (back):
Hollywood Note Foundation "Pledge Card" (front):
To ensure the consistent implementation of the Hollywood NOTE Foundation's "stylized" logo (we designed back in April, 09'); REPUBLIC was called upon to develop a unified "Pledge/(Donation)" postcard (with matching envelope).
The Hollywood NOTE Foundation is a nonprofit organization created to further promote and contribute to the global philanthropic endeavors of the Hollywood community. This Pledge card was designed for the guests of their 1st Annual Benefit Gala titled: "Change the World, Humanitarian Awards" (which took place on May 31, 2009).
Printed on Neenah, Environment series, "Almond" (recycled) Paper; We were able to create a clean, sophisticated yet simple piece for guests of this years Gala!
(Please click on this link to view the "Change the World" Postcard/Flyer we designed for the Hollywood NOTE Foundation back in Thursday, April 2nd ,2009):
Labels: Logo + Pledge Card + Envelope
# posted by REPUBLIC : 9:00 AM
Tuesday, June 02, 2009
SYSTEMS LOGIC
Systems Logic Business Card (front):
Systems Logic Business Card (back):
Systems Logic 5" x 7" Postcard Flyer (front):
Systems Logic 5" x 7" Postcard Flyer (back):
"Professional Marketing Collateral"
REPUBLIC worked closely with David Conrad of SYSTEMS LOGIC to develop the newly revamped "SYSTEMS LOGIC" identity (complimented with business cards and 5" x 7" postcards).
The master design and overall theme centered around the realm of Information Technology. Key elements like "green-technological solutions", approved Microsoft Small Business Speicialist certification emblems and even whimsical "Matrix" inspired "Zero's & One's" are present throughout the look and feel of said pieces.
Labels: Logo/Identity RE-design + Business Card + Postcard/Flyer
# posted by REPUBLIC : 8:00 AM
Monday, June 01, 2009
REPUBLIC featured in VC Star (PRESS ARCHIVES) 3/8/09
click on this link to read full story:
For those of you who have not yet perused this article back in March...
# posted by REPUBLIC : 12:30 AM
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